When you’re planning to attend an afrobeat concert, you want to look your best.
A great outfit can make the experience more enjoyable, and it can also make you feel confident and comfortable in your own skin.
But what should you wear?
You want to look fashionable, but not overdressed. You want to be comfortable, but not sloppy. You want to be noticed by others without drawing too much attention to yourself. It can be tricky!
What to wear to an afrobeat concert
If you’re planning on attending an afrobeat concert, then you’ll want to dress in a way that shows your appreciation for the genre’s style and flair. Afrobeat is a genre of music native to Nigeria that combines elements of jazz, funk, soul, R&B, and traditional West African music. It’s also characterized by its driving percussion, high-energy performances and dance routines that include lots of hip-shaking and other moves inspired by traditional West African dance forms.
Afrobeat concerts are often held at outdoor venues with large dance floors—so if you’re planning to attend one, make sure you’ve got comfortable shoes! You’ll probably be doing a lot of dancing throughout the evening (and maybe even some spontaneous dancing in between sets).https://www.youtube.com/watch?v=yp672uD5xts
Afrobeat is a style of music that originated in Nigeria, and it’s been popularized by the likes of Fela Kuti. The genre draws heavily from traditional African music and Afro-American jazz and funk.
It’s an important part of Nigerian culture—and if you want to experience afrobeat, you’re going to need to get dressed!https://soundsdafrique.com/blog/what-to-wear-to-an-afrobeats-garden-party-eden
Afrobeat concerts are a lot of fun, but they can also be a little intimidating. If you’re new to the scene, it can be hard to know what to wear. Thankfully, we’ve got you covered with this helpful guide!
Afrobeat is a popular music genre that originated in Nigeria. It was first played by Fela Kuti and his band, The Egypt 80, in the late 1960s. Afrobeat is known for its use of percussion, horns, and call-and-response vocals.
Afrobeat concerts are often held outdoors at night, so it’s important to dress for comfort and warmth. Wear long pants or jeans and a lightweight sweater or jacket if it’s chilly outside; you’ll want something that’s easy to throw off when you get hot from dancing!
You’ll also want to wear comfortable shoes—preferably flats or sandals that are easy to slip off during the dance party portion of the show!
Afrobeat is a style of music that originated in Nigeria. It’s a fusion of jazz, funk, and traditional African sounds, and it was pioneered by Fela Kuti. The music has been described as “Afrofunk,” due to its high-energy vibe and the way it incorporates different genres of music into one sound.
Afrobeat is characterized by its high-energy percussion and complex horn section. The lyrics are often politically charged, with messages about freedom and equality for all people.
It can be hard to decide on the perfect outfit to wear to a live music show because it needs to be practical on various levels: comfortable, easy to dance in and stylish without being over the top.
The African fashion scene has been steadily growing for a while now, thanks to the rise of digital and social media, which allows brands to tell their own stories and increase visibility for their work. But we would be remiss not to note that Nigeria’s biggest Afrobeats stars have also had a great impact on the state of Nigerian fashion—and African fashion in general.
When singer Davido appeared on the May 2020 cover of Billboard magazine alongside Tiwa Savage, he did it wearing a colorful print set from contemporary Nigerian brand Orange Culture. Music star Wizkid, currently on a world tour for his Made In Lagos album, has a fan Instagram account dedicated to his clothing, which include pieces from Ghanaian label Biglommoz Couture and streetwear brand Full Regalia.
The relationship between music and fashion has always been symbiotic, and allows artists to fully express their culture and style along with their sound. So if you find yourself attending a Wizkid show this fall, what better way to celebrate great music than with stylish pieces made in the same place that the music originates.
A two-piece set takes the guesswork out of deciding what to wear and AJABENG’s cream-colored Oversized Camel Contrast Button Shirt and Wide-Legged Camel Pants are a sophisticated choice. It’s both a smart and casual outfit thanks to its loose and relaxed fit, and both pieces come together to make one high-impact look.
If you’re making a night of it and having a meal before the show, then you’ll need a chic look that will take you from dinner to concert such as the striking Zali Orange Top by Nigerian womenswear designer Abiola Olusola. The bold yellow hue of the long-sleeved top means you’ll stand out in a crowd, while the small cutout at the bust adds a touch of drama. Wear it with slim-leg pants and comfortable heels.
Comfort is important when you’re standing and dancing to great music all night long. You’ll be able to move and put your hands in the air with ease in the Oversized Lapel Jacket by Ghanaian brand AJABENG. The lightness if the wool and linen-blend fabric means it’s breathable.
One of the most hardworking wardrobe staples is the classic button-down shirt and this version from Orange Culture is as stylish as they come. Handmade in Lagos, Nigeria from soft cotton, the Warning Tunic features an eclectic photographic print with a long-line silhouette that can be worn alone as a dress.
The Palma Mesh Top by Nigerian-based swimwear brand Salt and Sunscreen can go beyond the beach when dressed up for an evening out. It’s made with a lightweight mesh fabric in a custom psychedelic-style print that you won’t find anywhere else, which also means that no two pieces are the same. Styling it with the coordinating Iman flared pants creates a high-impact look that needs little in the way of accessories.
Pretty little thing
PrettyLittleThing
History
PrettyLittleThing was co-founded in 2012 by Umar Kamani and his brother Adam Kamani.[6][7] It started with an accessory only brand with limited products on the site. Since then the company has expanded and now operates internationally, including the US, Irish, Australian, Middle East, French and Canadian markets.[8][9] The company sells Womenswear, footwear, accessories and beauty products. Celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products.[10] In February 2017, the company reported sales of £47.7m. In September 2015, it launched its mobile application in the UK market.[11]
In 2016, the brand partnered with ASOS and Lipsy on their website, as well as through the retailer Next. PrettyLittleThing was owned by the Kamani brothers until January 2017, before being acquired by their father Mahmud Kamani’s company Boohoo.[12] It acquired 66% stake in the PrettyLittleThing.[13] In June 2017, PrettyLittleThing launched a range, PLT Girl for young girls aged 5–12.[14] In November 2017, the firm drew press attention when it was named one of the top three fastest growing fashion companies by Hitwise.[15]
In February 2019, the brand opened their LA office on Melrose Avenue.[16]
In 2020 Boohoo acquired the remainder of PrettyLittleThing.[17] In March 2020, the brand opened their Paris showroom with a collaboration with the French YouTuber Sananas.[18][19]
In June 2020, PrettyLittleThing launched their Middle Eastern website.[20]
Collaborations
In October and November 2015, PrettyLittleThing launched collections with reality actress Lucy Mecklenburgh.[21] They collaborated with American reality television personality Kylie Jenner,[22] who hosted a launch party in Los Angeles.[23]
In October 2016, PrettyLittleThing launched their party wear collection with Sofia Richie.[24] They signed LA influencer Chantel Jeffries as their brand ambassador.[25] In August 2017, the online retailer launched a collection with American personality Olivia Culpo.[26][27] In October 2017, PrettyLittleThing launched a collection with American reality television personality and businesswoman Kourtney Kardashian.[28][29] In May 2018, the brand announced a collaboration with streetwear label Karl Kani with a collection fronted by Teyana Taylor.[30] In June 2018, the brand launched a collaboration with British television and radio presenter Maya Jama[31][32] In September 2018, PrettyLittleThing teamed up with American model Ashley Graham to launch a collection for sizes 6–28.[33][34][35] In November 2018, the brand launched a collection with Hailey Baldwin as the face of their Christmas campaign.[36][37][38]
In February 2019, the brand launched a second collection with American model Ashley Graham.[39]
In June 2019, PrettyLittleThing launched a summer collaboration with American singer, songwriter, record producer Ashanti.[40] 2019 also saw the brand launch second collections with Maya Jama[41] and Karl Kani.[42] In September 2019 PrettyLittleThing launched a collaboration with UK Love Island star Molly-Mae Hague.[43] PrettyLittleThing hosted their first catwalk in New York Fashion Week, releasing their collaboration with Saweetie.[44][45] In November 2019, they launched a collection with British girl group Little Mix.[46][47][48]
PrettyLittleThing launched a collection in June 2020 with proceeds donated to The Solutions Not Punishment Collaborative (SNaP Co), a Black trans-led organisation aimed at transforming material realities for Black transgender people.[49][50] June 2020 also saw the launch of a second collaboration with Saweetie, with all proceeds going to Black Lives Matter.[51][52][53] In September 2020 PrettyLittleThing launched their second collaboration with UK Love Island star Molly-Mae Hague.[54][55] October 2020 saw the brand team up and collaborate with entrepreneur Jordyn Woods.[56][57]
In November 2020, PrettyLittleThing released their collaboration with Lil Kim.[58] November also saw the brand launch their homeware collection with PLT Home.[59] In December 2020, Teyana Taylor was announced as Creative Director.[60]
January 2021, saw the launch of PrettyLittleThing x Teyana Taylor.[61]
In August 2021, they announced Molly-Mae Hague as their new Creative Director.
Controversy
On November 26, 2021, PrettyLittleThing launched ‘Pink Friday’ (which was a play on Black Friday), where the fast-fashion brand discounted merchandise up to 100% off. This sale caused a controversy with many sustainable shoppers and activists, who pointed out the poor wages of workers and large amounts of waste that PrettyLittleThing contributes to landfills in Africa. This resulted in the critics who questioned the brand’s actions over social media being blocked by Umar Kamani.[62]
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